Kittl - Illustrations System
Client
Kittl
Year
2024
Role
Creative Lead • Illustrator
Tools
Adobe Illustrator
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Kittl is an intuitive graphic design software made for designers by designers. Key features include advanced text and vector editing, AI companion and an extensive library of premium content (elements, illustrations, templates). Apart from that Kittl provides space for their community to grow and get clients
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The idea of using hand-drawn doodles comes directly from the common graphic design technique of sketching before moving forward with the design. Kittl being one of the most intuitive platforms allows you to start designing immediately.
It also makes the brand more fun and relaxed - exactly how your design process should feel like
In 2024 Kittl decided to make its brand more minimalistic yet professional
The existing illustration library required an update to be more aligned with refreshed UI and new Brand Style Guides where the main emphasis was on bold typography
A lot of visual inspiration (shape, weight balance) would come from the brand’s new typeface - DRUK
kittl.com